Why Shopify or Etsy Icons Change When You Add a Shop to Your Home Screen
Why Shopify or Etsy Shop Icons Change When Added to the Home Screen If you run an online shop on platforms like Shopify or Etsy, you may have noticed something frustrating: **“When customers add my shop to their iPhone Home Screen, the icon becomes the Shopify/Etsy logo instead of my brand.”** In this article, we explain why your shop cannot use its own icon by default and how you can let customers add your shop to their Home Screen using your own branding. Why Shopify and Etsy Icons Don’t Use Your Shop Logo When an iPhone user selects “Add to Home Screen,” Safari looks for a specific file on the website: apple-touch-icon This file determines the icon shown on the Home Screen. Because Shopify and Etsy set this icon at the **platform level**, the Home Screen icon becomes: Shopify → the Shopify default icon Etsy → the Etsy logo Your shop page is treated as a part of the platform—not an independent website— so iOS does not use a shop-specific icon. Why This Is a Problem for Shop Owners Having customers save your shop to their Home Screen can be valuable, but: Every saved shop looks identical (all Shopify or […]