What Is Home Screen Marketing? A New Web Strategy for “Delivering Pages” with PWA
SEO, social media, advertising, email. Traditional web marketing has primarily focused on bringing users to a website. Of course, that is still important. But once a visitor closes the browser, their connection with the website is temporarily lost. To return, they need to take another action, such as: Search for the site again Find a bookmark Open a social media platform Remember the URL I believe there is another option. I call it Home Screen Marketing. The Home Screen Is One of the Most Visible Places What screen do people see most often on their smartphones? Social media? The browser? No. It is the home screen. It appears every time you open an app and may be seen dozens of times every day. And yet, most websites make almost no use of this space. Deliver the “Page,” Not the Website Traditional PWAs generally add an entire website to the home screen as a single app. For example, an e-commerce site might create one icon: Shop But the page a user repeatedly visits may not actually be the shop’s homepage. It […]
