Why Shopify or Etsy Shop Icons Change When Added to the Home Screen
Last updated: 2026/01/29
If you run an online shop on platforms like Shopify or Etsy, you may have noticed something frustrating:
**“When customers add my shop to their iPhone Home Screen, the icon becomes the Shopify/Etsy logo instead of my brand.”**
In this article, we explain why your shop cannot use its own icon by default and how you can let customers add your shop to their Home Screen using your own branding.
Why Shopify and Etsy Icons Don’t Use Your Shop Logo
When an iPhone user selects “Add to Home Screen,” Safari looks for a specific file on the website:
apple-touch-icon
This file determines the icon shown on the Home Screen.
Because Shopify and Etsy set this icon at the **platform level**, the Home Screen icon becomes:
- Shopify → the Shopify default icon
- Etsy → the Etsy logo
Your shop page is treated as a part of the platform—not an independent website— so iOS does not use a shop-specific icon.
Why This Is a Problem for Shop Owners
Having customers save your shop to their Home Screen can be valuable, but:
👉 The Limits of Local Storage: Capacity, Deletion Timing, and Safety Explained
- Every saved shop looks identical (all Shopify or all Etsy icons)
- Customers cannot tell shops apart at a glance
- Your brand identity is not reflected at all
The Commonly Suggested “Shortcut Method” Has Major Drawbacks
Some guides recommend using the iOS Shortcuts app to create a custom icon. However, asking customers to do this is unrealistic:
- The setup process is complicated
- It’s difficult to share an exact setup with others
- A Shortcut screen briefly appears before opening the shop
In short: great for personal use, terrible for customers.
OJapp Lets Customers Add Your Shop With *Your* Icon
OJapp is a web tool that lets you freely set the icon, title, and URL used when adding a website to the Home Screen.
This allows your customers to place your Shopify or Etsy shop on their Home Screen using your **own brand logo**.
Only Three Steps Required
- Select your shop’s logo image
- Enter the name of your shop
- Paste your Shopify or Etsy shop URL
When customers open the generated page and tap “Add to Home Screen,” your custom icon is applied instantly—no shortcuts, no instructions.
Let Customers Save Your Shop With Your Branding
A custom icon can dramatically improve how your shop appears on a user’s Home Screen and strengthens brand recognition.
👉 Use OJapp to set your own custom shop icon
👉 https://tips.ojapp.app/en/scroll-seo-2/
